Hidden Power Refresh
About

Red, blue and green

The three colors go back to where Pokémon started: Pokémon Red, Blue and Green, and the fire, water and grass starters the series has carried ever since. They also stand for the show's three hosts. Hidden Power is a community where anyone who loves Pokémon is welcome, so the brand uses all three colors instead of only red. Whichever starter you picked and wherever you're from, there's a place for you here. It's the same reason the show has always had guests from across the Pokémon creator space.

01

Color

Red, blue and green after the original Pokémon Red, Blue and Green, one for each host. Ink and eggshell are the neutrals.

Before · red, black, white
Now · red, blue, green, ink, eggshell
Soul
Champion
Red
HEX #F4262BRGB 244 38 43Shades #B5161C · #7A0E12
Hoops
Cerulean
Blue
HEX #1F5BE0RGB 31 91 224Shades #1641A8 · #0D2869
Dusty
Viridian
Green
HEX #12A150RGB 18 161 80Shades #0B7238 · #064824
Ink#1F1C18
Eggshell#FCFBF8
  • One primary per piece, or all three together.
  • When one host is featured, use their color.
  • Use ink and eggshell instead of pure black and white.
  • No glows or drop shadows.
02

Logo mark

Ink, red, blue or green on a flat color. When the mark is ink on red, blue or green, the eye is filled with eggshell.

Old logo mark, black with a white outline on red
Before · outlined mark
Now · solid mark, outlines smoothed
Ink on Red
Ink on Blue
Ink on Green
Ink on Eggshell
Red on Eggshell
Blue on Eggshell
Green on Eggshell

Avoid

R on G
B on R
B on Ink
Tonal

Two primaries against each other vibrate on screen, and red on green disappears for red-green colorblind viewers. Blue on ink is too low in contrast.

Clear space
The width of the eye on every side.
Minimum size
24px tall on screen, 8mm in print.
Never
Strokes, outlines, shadows, glows or gradients.
Avatars
Ink mark with the eggshell eye, centered on red.
03

Wordmark

A solid wordmark for everyday use.

Old wordmark, black with a white sticker outline on red
Before · sticker wordmark
Now · solid wordmark, redrawn

Solid

Eggshell on Red
Eggshell on Blue
Eggshell on Green
Eggshell on Ink
Ink on Eggshell
Red on Eggshell
04

Typography

Futura PT ExtraBold for the heaviest text, Outfit for headlines and body, and Silkscreen for small pixel labels.

H1 · DisplayFutura PT ExtraBoldAll caps · Tracking 0 · Leading 0.85 · Thumbnails, title cards, merch
H2 · HeadlineOutfit ExtraBold800 · All caps · Tracking −1% · Leading 0.95
Every Gen 10 starter, ranked
SubheadingOutfit Light300 · Sentence case · Tracking −1% · Leading 1.15
Why Fuecoco is the people's champion, and what that says about Gen 10
AccentSilkscreen400 / 700 · All caps · Tracking +4% · Labels only, never sentences
EP. 214 · New episode
▶ Live nowPatreon exclusivePart 2 of 3
HP68/100
BodyOutfit Regular400 · Sentence case · Leading 1.5

Hidden Power is a weekly Pokémon podcast. Three friends break down the news, the competitive scene and the games themselves, and they state their case with confidence.